Love Local




Be rewarded for your love of wine!


Pop in to our Cellar 21 wine shop in North Yorkshire and browse our 'Love Local' offers. After you've signed up, simply show us your loyalty card when you shop to take advantage of exclusive prices on our monthly range of discounted 'Love Local' wines. Just look out for the 'Love Local' badge on selected bottles to save. You'll also get access to our free, member-only tasting events!



By becoming a Love Local loyalty card member, you'll also get to try our 'Wines of the month'. Just ask a member of our team and we will gladly pour you a sample!



Your questions, answered.


How can I get a Love Local loyalty card?

Pop in to see us in store at Cellar 21, tell us few quick details and you're done! 


Where is Cellar 21?

We are based in Melsonby, North Yorkshire. For full details of how to find us, click here.


How does the Love Local loyalty card work?

Simply show us your card when you shop at Cellar 21 - the rest is magic! 


Will I earn points on my purchases?

The Cellar 21 Love Local loyalty card doesn't work on a points-based rewards system. Instead, your card gives you access to special prices only available to local customers.


Will you tell me about special offers?

If you agree, we can send your exclusive Love Local offers via email. Be sure to follow us on Instagram and Facebook too. To view our entire range of Love Local offers, simply look for the 'Love Local' badge on selected bottles in store.


Can I use my loyalty card when I shop online at

No, your Love Local card is for use in-store at Cellar 21 only. It's our way of giving back to our local customers.


Can I place my order over the phone and then collect from Cellar 21?

Yes, you are still eligible for Love Local discounts if you order this way. Just give us a call on 01325 776 446.


What if I forget to bring my loyalty card with me?

Don't worry, we can look you up via your name and post code so that you don't miss out on your discounts.


Do I have to pay for my loyalty card?

No, it's completely free. 



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