Grower Champagne
The grower Champagne category is not a new category in the Champagne market but it has entered into the wider public consciousness and gained momentum in recent years as consumers have become aware of the importance of provenance and where their food and drinks are produced. There are 19,000 growers in the Champagne region and most sell their grapes to the Grand Marque Champagne houses or cooperatives, many have long term contracts with them. However, over the last couple of decades some growers have decided to make their own Champagne, under their own name from their own crop to reflect the terroir from which the grapes have been grown. There has been a return to organic farming methods, use of indigenous wild yeasts and minimal intervention. The focus has been on capturing the taste of the place rather than the brand.
