It’s free to become a VIP.  Sign up today and get insider access, exclusive offers, benefits and early sale previews

 

The Benefits of our VIP club

EXCLUSIVE VIP DISCOUNTS

Special, member-only prices for your eyes only

PRIORITY PASS

First access to sought-after, limited edition releases and special events

SALE SNEAK PEEKS

Find out about upcoming sales before anyone else

TAILORED ADVICE

Wine experts on hand to help you find new favourites

The Benefits of our VIP club

  • EXCLUSIVE VIP DISCOUNTS

    Special, member-only prices for your eyes only

  • PRIORITY PASS

    First access to sought-after, limited edition releases and special events

  • SALE SNEAK PEEKS

    Find out about upcoming sales before anyone else

  • TAILORED ADVICE

    Wine experts on hand to help you find new favourites

  • complimentary

    No fees - enjoy treats as they land in your inbox

Join online today

Enjoy your VIP benefits anywhere, anytime with a fully digital account when you join online.  No need to carry a physical card - simply show your VIP status online when you visit us in-store at Cellar 21 to take advantage of our special VIP prices.

How it Works

SIGN UP

Become a VIP member by registering online today

EXCLUSIVITY

Receive exclusive offers and benefits straight to your inbox

REDEEM

Log in to redeem your benefits online or in-store at Cellar 21

PRIZE DRAWS

Leave a review on Feefo for a chance of winning our monthly prize draw

To get the best out of your VIP account, make sure you’re subscribed to emails. You can check and update your preferences in your account. You can unsubscribe any time.

 

*Make sure you’re logged into your VIP account when purchasing online and that your VIP membership is registered to your Bon Coeur email account. That way, we’ll know it’s you! Terms & Conditions apply.

 

 

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